Selling
-Pre-identify which P&C insured populations are good candidates for Life products
-Increase cross sales for Agents
-Increase placement rate with healthier initial applicants
-Increase customer touch points, healthier, happier customers
-Product differentiation
Problem: For carriers that offer both P&C and Life products, there is usually a very small cross sell, often 10% or less. how to convert the remaining P&C insured to buy Life products from the carrier?
Placement rates can be increased with a higher volume of healthier applicants.
Solution: LVLFi collects insured step data, the best proxy for mortality, via a platform of apps and mobile games that can filter the best candidates for life insurance sales. These existing Farm Bureau P&C insured can then be recommended to an agent for additional Life product purchases, based on step data (proxy for health) and shown interest in purchasing: More hot, healthy leads for agents.