Better Customer Engagement
Your insured population are busy and don’t want to spend time on insurance websites or reading insurance emails unless forced. By offering prizes and rewards for doing so, you change the nature of your brand relationship and the paradigm shifts: Now your insured are actively opening your app, seeing your brand daily and increasing loyalty while lowering churn rates.
Better Customer Wellness
By gamifying exercise and making it more rewarding to the insured, we encourage users to take more steps. By taking more steps, they lower their risk for chronic disease (Cancer, Diabetes, Cardiovascular Disease), which in turn lowers claims rates and therefore costs to you as a Health or Life Insurer.
Offering our app for free to 3rd party populations (via banks, P&C insured), allows users to win prizes and rewards increasing brand loyalty. Our app gathers user step data, which is a good proxy for health (correlation of more steps = better health). By filtering populations based on step count, we can offer candidates who will have a high placement rate for life products = hot, healthy leads to offer low rate life insurance to.