Healthcare costs of obesity estimated at over $2 trillion per year, obesity is the 2nd most preventable cause of cancer

The average gamer is a 35-year-old man who is overweight.

Gamification of exercise via video games has shown a 25% increase in users exercise

Pokemon Go players collectively walked 8.7 Billion Km (5 Billion Miles).



Video games are extremely wide spread among all ages and experts view them as the main source of entertainment in the future. One of the main aspects of video games is the fact that they can motivate the player allowing for the person developing the game to use for a number of real-life applications.

Gamification is defined as the use of game design elements within non-game contexts

The developer can deliberately use game design elements in order to alter real life contexts such as exercising and healthy living. These elements address inherent human psychological needs such as:

Need for competence

Need for autonomy   

Need for social relatedness


Training Scene

Fight Scene Raw

City Scene

Game Metric Tools



Sedentary lifestyle is a lifestyle defined by physical inactivity. It is increasingly agreed upon that physical in activity is a significant precursor to overweight and obesity that in themselves cause cardiovascular disease, type-2 diabetes, poor skeletal health, cancers, overall mortality and, poor quality of life.

- In fact Obesity is the 2nd most preventable cause of cancer after smoking!

The World Health Organisation has named computer games as the single biggest cause of childhood obesity and recognizes physical inactivity as one of the global risk factors for morbidity and premature mortality.

Currently healthcare costs of obesity are estimated at over $2 trillion per year!

But what can be done?

- “The best way to treat obesity is to eat a healthy, reduced-calorie diet and exercise regularly”.

- NHS on the treatment and prevention of Obesity

It is recommended that adults engage in at least 150 minutes of moderate-intensity exercise or 75 minutes of high-intensity exercise per week. This will lead to a healthier lifestyle and reduce complications associated with physical inactivity, overweight and obesity.